What separates BrainRise from the competition is, for one, we don’t take ourselves too seriously. That idea permeates into everything we do. We want to have a humor-based approach with our marketing. We want to have a close personal relationship with our customers. Another thing is that we’re fairly priced and you’re getting an incredibly unique product with unique ingredients that was made by people who haven’t lost sight of the everyday problems and struggles you go through, because we go through them too. I certainly do.