The overall company goal is pretty simple and it’s that way for a reason. We want to make a genuine connection with our customers, and we want to help people who suffer from the same things that we all suffer from like lack of motivation, focus, and energy. Whether you’re a career minded individual and you’re in the workforce, you’re a college student popping Adderall like it’s candy, or you’re a parent, we just want to make people’s lives easier. We want to make people more productive. We want to help people rise to the occasion.